Privacy Policy

At Love That Smile Orthodontics, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we may collect, use, store and disclose personal information when you visit our website, contact us, submit an enquiry or attend an appointment.

This policy applies to personal information and health information handled by the practice in connection with orthodontic enquiries and care.

Last updated: 5 June 2026

Information we may collect

We may collect information that is reasonably necessary to respond to enquiries, manage appointments, provide orthodontic care and meet our professional and legal obligations.

• Your name and contact details.
• Appointment and enquiry details.
• Information you provide through website forms, email, phone or in person.
• Medical, dental and orthodontic history where relevant to your care.
• Clinical records, photographs, scans, X-rays and treatment notes where required for assessment or treatment.
• Payment and administrative information.

How we collect information

We may collect personal information directly from you, from a parent or guardian, from an authorised representative, or from another health professional involved in your care where appropriate.

We may also collect limited technical information through our website, such as browser type, pages visited and general website usage data, where analytics or similar tools are used.

Why we use your information

• To respond to your enquiry.
• To book, confirm and manage appointments.
• To assess your orthodontic needs and provide treatment.
• To prepare, explain and manage treatment plans.
• To communicate with you about your care.
• To maintain accurate clinical and administrative records.
• To process payments and manage practice administration.
• To comply with legal, regulatory, insurance and professional obligations.
• To improve our services and website experience.

Health information

Health information is sensitive information. We only collect and use health information where it is reasonably necessary for providing orthodontic care, managing your enquiry, maintaining clinical records or meeting legal and professional requirements.

Children and young patients

Where a patient is a child or teenager, we may collect and communicate information through a parent, guardian or authorised carer. We handle children’s information carefully and only collect what is necessary for assessment, treatment and patient care.

Disclosure of information

We may disclose personal information where reasonably necessary for your care, practice administration or legal compliance. This may include disclosure to:

• Dental, orthodontic or medical professionals involved in your care.
• Dental laboratories, imaging providers or specialist service providers.
• Practice management, IT, website, email or hosting providers.
• Payment processors or finance providers where relevant.
• Professional advisers, insurers, regulators or authorities where required by law.

We do not sell personal or health information.

Marketing communications

We may send practice updates or educational communications where you have consented or where permitted by law. You can opt out of marketing communications at any time by following the unsubscribe instructions or contacting the practice.

Cookies and analytics

Our website may use cookies, analytics tools and similar technologies to understand how visitors use the website and to improve the online experience. You can control or disable cookies through your browser settings.

Storage and security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. Information may be stored in physical files, electronic clinical systems, secure databases, cloud-based services or email systems.

No method of online transmission or electronic storage is completely secure. We cannot guarantee absolute security of information transmitted through the internet.

Access and correction

You may request access to the personal information we hold about you. You may also ask us to correct information if you believe it is inaccurate, incomplete or out of date. We may need to verify your identity before responding to a request.

Retention

We retain personal and health information for as long as required to provide care, maintain records and meet legal, professional and insurance obligations. When information is no longer required, we take reasonable steps to securely destroy or de-identify it where permitted.

Third-party websites

Our website may include links to external websites or platforms. We are not responsible for the privacy practices, content or security of third-party websites.

Privacy enquiries

For privacy enquiries, please contact Love That Smile Orthodontics at 5 King Street, Campbelltown NSW 2560, Australia.

Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be published on our website with the revised date.